Broward County Library Promotes Ebooks at the Airport

QR Code for Broward County LibraryBroward County Library in South Florida offers a large collection of 15,000 ebooks for use without a library card.  They are public domain ebooks offered through OverDrive.

What’s innovative is the way Broward County Library is marketing the ebook collection (and themselves).  The library installed a dozen signs in the local Fort Lauderdale-Hollywood International Airport with a QR code linking to the free collection.

Libraries can use technology to get their resources into the hands of users who aren’t in the building or perhaps not even actively seeking them.  BCL partnered with the airport, but this marketing could extend to coffee shops, bus and train stations, convention centers, or any location where people gather and have time to read.